Digital Lead

**Key Activites**
- Set the omnichannel strategy from a lifecycle management of the portfolio adapting per brand.
- Translate the digital strategy into concrete tactics for implementation
- Support colleagues from the Customer Facing Area and obtaining necessary insights to develop annual action plans tailored to their respective territories, enabling them to increase sales of UCB's product portfolio
- Cross functional (Functions & Transversal) collaboration in order to implement projects that directly impact the brands
- Define and lead the digital brand strategies that encompass all stakeholders involved to achieve an increase in sales, patient acquisition, retention, and budget control. Including the usage of UCB platforms and external tools (when available) such as Marketing Automation, AI, and innovative digital tools that are applicable
- Adoption of alternative digital channels that aren´t aligned with the strategy
- Budget accomplishment
- Collaboration ...