Digital Lead

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now  

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Please apply until February 13, 2026

Digital Lead

The Digital Lead oversees the digital marketing strategy for combustible brands, Reduced Risk Products (RRP), and the JPP Trade Loyalty Program. The role manages digital channels, consumer acquisition and retention, campaign execution, and e-commerce initiatives for RRP, while ensuring alignment with Marketing, IT, Trade, and Legal teams to maintain smooth operations and budget accuracy.

As the Digital Lead under the area of Marketing, you will:

• Lead the implementation of digital consumer acquisition and retention strategies a...