Digital Lead

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
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Please apply until January 11, 2026
Digital Lead
The Digital Lead oversees the digital marketing strategy for combustible brands, Reduced Risk Products (RRP), and the JPP Trade Loyalty Program. The role manages digital channels, consumer acquisition and retention, campaign execution, and e-commerce initiatives for RRP, while ensuring alignment with Marketing, IT, Trade, and Legal teams to maintain smooth operations and budget accuracy.
As the Digital Lead under the area of Marketing, you will
Lead the implementation of digital consumer acquisition and retention strategies across media, social media, SEO, and other channels to grow the consum...