Digital Marketing Analyst

Introduction

We are looking for a Digital Marketing Analyst who thrives on turning data into smarter digital decisions. This role will strengthen our campaign analysis, reporting and optimisation across paid media and digital platforms, bringing a fresh, external perspective to how we measure and improve performance.

Duties & Responsibilities

Key Responsibilities

Digital Performance & Optimisation:

• Analyse and optimise paid digital campaigns across platforms including Google Ads, Meta, YouTube, LinkedIn and TikTok.
• Identify performance trends, risks and opportunities across leads, feet, deals and cost per approval.
• Support campaign testing, experimentation and optimisation frameworks.
• Provide actionable recommendations to improve performance and budget efficiency.

Analytics & Reporting:

• Build, maintain and enhance Power BI dashboards and reporting models.
• Work with large dataset...