Job Description
DIGITAL MARKETING EXECUTIVE | (Paid & Performance)
Role Summary
Own and drive all paid digital marketing and performance initiatives. Responsible for revenue growth, lead generation, and media efficiency across all digital paid channels.
Key Responsibilities
-Lead paid media strategy across Meta, Google (Search, Display, YouTube), and e-commerce platforms.
-Own full-funnel strategy (TOFU, MOFU, BOFU).
-Set and manage media budgets, pacing, bids, and scaling decisions.
-Define KPI targets: ROAS, CPA, MER, CTR, CPM, CVR, AOV.
-Build campaign structures, naming conventions, and testing roadmaps.
-Brief creative requirements for paid ads (formats, hooks, angles).
-Analyze performance weekly and monthly; deliver clear insights and actions.
-Coordinate with e-commerce, retail, and brand teams on promotions.
-Ensure proper tracking: pixels, events, conversions.
-Manage agencies and vendors if applica...
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