DIGITAL MARKETING EXECUTIVE |MK-INX-A-B08

Key Responsibilities:
Plan and execute digital marketing campaigns across social media, email, search engines, and web platforms with strategic intent and creative flair
Create high-quality, engaging content including captions, emailers, blog posts, and website copy tailored to target audiences
Manage and grow social media presence across Instagram, Facebook, TikTok, and LinkedIn with consistency and brand alignment
Monitor and analyse campaign performance metrics daily, translating data into clear insights and actionable optimisation strategies
Coordinate paid advertising campaigns including Meta Ads and Google Ads, managing budgets and tracking return on investment
Support SEO and SEM efforts to drive organic growth and improve search visibility across all digital platforms
Conduct market research and monitor competitor digital activities to keep campaigns innovative and ahead of industry trends
Collaborate with designers, copywriters, and creative teams to pr...