Digital Marketing Executive

We are looking for a data-driven and results-oriented Digital Marketing Executive to drive the customer acquisition and retention strategy for pedroshoes.com. This role is crucial for managing performance marketing channels, optimizing ad spend, and ensuring that our digital advertising efforts align with our commercial and brand objectives.

JOB RESPONSIBILITIES:

• Plan and execute performance marketing campaigns across key channels including Meta (Facebook/Instagram), Google Ads (SEM, Display, Shopping), and TikTok, ensuring campaigns are optimized for overall Revenue, ROAS, and conversion.
• Manage and grow the Affiliate Marketing program, building strong relationships with affiliate partners and networks to drive incremental revenue and brand visibility.
• Collaborate with the Creative and Content teams to brief and develop high-performing ad creatives, ensuring all assets are on-brand while being optimize...