Digital Marketing Lead

Digital Marketing Lead

Role Overview

We are seeking a proactive and experienced Digital Marketing Lead to steer our online marketing strategies and lead a team responsible for driving brand visibility, lead generation, and customer engagement.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with business goals.

- Lead, mentor, and manage the digital marketing team to execution excellence.

- Oversee campaigns across channels including SEO, PPC, email marketing, social media, and content marketing.

- Manage budgets and optimize spend based on analytics and ROI.

- Analyze performance metrics and prepare reports to inform stakeholders and guide strategic decisions.

- Collaborate with cross-functional teams including sales, product, and creative to ensure cohesive messaging and brand consistency.

- Stay abreast with digital marketing trends, platforms, and tech...