Digital Marketing Lead

The ideal candidate will be responsible in digital marketing with a proven track record of working with Australian business (trades and construction sectors). Must have expertise in managing SEO strategy, implementation and analysis. Preferably with experience implementing AI tools for marketing.

Key Responsibilities:

• Customer acquisition and lead generation
• Paid advertising management
• Reporting & analytics
• SEO strategy & implementation
• Social media strategy and execution
• Graphic design (or managing designers)
• Copywriting
• Web development (managing outsourced developers and tech solutions)
• Marketing automation

Requirements:

• 5+ years of digital marketing related experience
• Exposure in customer support and back office operations
• With leadership skills and able to handle a team
• Preferably with experience in managing campaigns

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