Digital Marketing Lead

About the Role

We are looking for a Digital Marketing Lead to spearhead marketing initiatives for Digital Diner 2.0 and the So'Eze mobile application. This role will be responsible for driving brand awareness, user acquisition, and engagement through data-driven, mobile-first digital strategies.

The successful candidate will play a pivotal role in strengthening market positioning, promoting both individual and catering orders, and supporting growth initiatives in close collaboration with the Operations and Business Development teams.

What you'll be doing

• Develop and execute end-to-end marketing strategies to drive adoption and usage of the So'Eze app
• Lead digital marketing initiatives including campaigns, content, email marketing, and promotions
• Drive mobile app user acquisition, engagement, and retention (ASO, in-app promotions, feature launches)
• Manage and strengthen the brand positioning of Digital Diner 2.0 and So'Eze <...