Digital Marketing Lead

This is a hands-on, end-to-end commercial ownership role for a luxury direct-to-consumer e-commerce brand. You are fully accountable for revenue growth, performance marketing, CRM, social media, and brand execution. You will be supported by one shared full-time designer (50% allocation) and one part-time SEO specialist. You will not have a team under you; this role requires a true operator.

Key Responsibilities

1. Shopify DTC Revenue & Conversion

2. Full ownership of Shopify performance and CRO.

3. Daily optimisation of PDPs, collections, upsells, checkout and AOV.

4. Paid Media Execution (Meta + Google)

5. Personally build, manage and optimise paid campaigns.

6. Daily ownership of ROAS, CAC, scaling logic and creative testing.

7. CRM, Email & Retention (Klaviyo)

8. Build and optimise all automated flows and campaigns.

9. Own retention, replenishment, an...