Digital Marketing Manager

Summary: The Digital Marketing Manager is responsible for creating, planning, and managing digital marketing campaigns for the company. This includes website content management, identifying market trends, planning online marketing strategies, and using analytics tools to measure campaign performance.

Responsibilities

• Monitor and ensure the company website is updated with accurate and relevant content across all sections.
• Develop and implement digital marketing strategies, including display ads, SEO, SEM, and PPC campaigns. 
• Prepare accurate reports and analytics on the performance of marketing campaigns, including ROI and KPIs. 
• Research, track, and analyze consumer behaviors and market trends, and apply insights to improve digital campaigns. 
• Develop strategies that increase website traffic and audience engagement. 
• Use a content management system (CMS) to ...