Digital Marketing Manager

Brief Description

Key Responsibilities 1. Digital Marketing Planning and Campaign Management • Support the development and implementation of digital marketing plans aligned to Wits Plus business objectives. • Coordinate integrated digital campaigns across paid media, social media, email, website, SEO, and content channels. • Manage campaign calendars, timelines, deliverables, and internal approvals. • Ensure campaign messaging is clear, consistent, and aligned with the Wits Plus brand. • Support marketing activity for both individual course enrolments and corporate or business development initiatives. 2. Paid Media and Performance Marketing • Coordinate paid media activity across platforms such as Google Ads, Meta, and LinkedIn. 3. Website, SEO, and Content Coordination • Work with external agencies or service providers to brief, monitor, and optimise paid campaigns. • Review campaign targeting, creative performance, conversion results, a...