Digital Marketing Manager

About the Role
We are seeking a versatile and data-driven Digital Marketing Manager to support both paid and organic marketing initiatives. This position is ideal for a mid-level professional who can plan and execute campaigns across multiple digital channels while also contributing to SEO, content development, analytics, and client or stakeholder communication. The role will focus on delivering measurable growth for our business and for a small portfolio of existing clients as they come on board.
Key Responsibilities
Plan, launch, and optimize paid advertising campaigns on Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms.
Manage campaign budgets, audience targeting, creatives, A/B tests, and performance optimization.
Set up and maintain tracking infrastructure including pixels, events, Conversion APIs, and UTM strategies.
Execute organic digital marketing activities such as social media posting, community engagement, email marketing, and funnel manage...