Digital Marketing Manager, Paid Media

About The Role

Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence. You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.

• Lead end‑to‑end paid media strategy and execution across multiple channels.
• Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
• Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
• Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
• Analyze campaign performance an...