Digital Marketing Manager

**About the role**:
You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.
This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.
**What you'll do......**:
- **Own the WordPress HubSpot CMS migration end-to-end** — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
- **Design and implement schema markup and structured data** to maximize visibility in both Google SERPs and LLM answer engines
- **Define and execute our AEO (Answer Engine Optimization) strategy** — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
- **Optimize Core Web Vitals**, site architecture, internal linking, sitem...