Digital Marketing Manager

Role Objective:

To support and contribute to digital marketing initiatives, branding and creative initiatives, website maintenance, social media management, agency and stake holder coordination, competition analysis and ensuring adherence to brand and compliance guidelines.

Key Responsibilities

*Branding & Creative Coordination:*

1) Contribute to digital branding initiatives to strengthen brand presence across platforms

2) Coordinate with creative, content, and agency teams for campaign creatives and copies

3) Ensure consistency of visual identity and messaging as per brand guidelines

4) Drive the creation of brand- and product-aligned videos by evaluating and managing video agencies, ensuring relevance to target audiences and platform best practices

*Website Management (RBI-Regulated Environment)*

1) Manage and maintain the company’s RBI-regulated website, ensuring compliance, accuracy, and timely updates

2...