Digital Marketing

Digital & Social Media Marketing Specialist (B2B)

Role Summary
Own our digital and social growth across LinkedIn, Instagram, X, YouTube/Shorts, and TikTok. Plan campaigns, create content, run paid ads, and report on performance to drive qualified leads and brand visibility.

Key Responsibilities

• Build and execute the social media strategy: content calendar, posting, community management, and rapid responses.
• Produce spot-on content (short-form video, carousels, case studies, reels) with clear CTAs; manage creators/agencies when needed.
• Run paid campaigns (LinkedIn/Meta/Google): targeting, creatives, landing pages, budgets, and ongoing optimization for CPL/ROAS.
• Drive website & CRO: A/B test headlines/forms, improve LP conversion, manage basic updates (WordPress/Webflow).
• Manage email/newsletters & automation (HubSpot/Zoho/Mailchimp); segment lists and build nurture flows.
• Own analytics & reporting: GA4, Search ...