Digital Marketing - Planning & Buying

JOB PURPOSE

To perform the following functions:

• Developing digital marketing strategies, campaigns and content
• Managing social media and digital communities to support sales and digital marketing objectives
• Social Media Content Calendar Creation, Media Buying (Online and OOH), Performance Marketing
• Collect and analyze data to prepare qualitative and quantitative reports
• to internal stakeholders and company executives
• Review data reports to ensure accuracy

ROLES & RESPONSIBILITES

Strategy, Content & Campaign Development

• Creates data-driven strategies and communication approaches to help drive brand and per-product segment growth.
• Oversees day-to-day execution of the marketing strategies and programs to promote Pioneer insurance products to online customers.
• Works with the Digital Marketing Team for the developmen...