Digital Marketing Role - Conversational Focus

Enhance your career at Okta as a Conversational Marketing Specialist. This hybrid position centers on optimizing our AI assistant to drive user engagement and improve conversion rates.
In this analytical role, you will manage the AI assistant’s efficiency and create detailed performance reports for stakeholders. You will also work collaboratively with design and development teams to maintain brand identity while using data to make strategic recommendations for our conversational marketing efforts.
Key Responsibilities:
• Optimize the AI assistant for effective user experiences
• Develop and uphold content governance strategies
• Collaborate with design for cohesive branding
• Create regular performance reports for stakeholders
• Analyze data trends to drive marketing improvements
Requirements:
• 2-4 years in digital marketing, focusing on analytics
• Strong skills in report creation and presentation
• Expertise in web analytics tools like Google Analyti...