Digital Marketing Specialist

Responsibilities

• Update social media sites, Google Ad‑Words, and other online ads.
• Work with UI/UX team to develop screens and collateral.
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Review and analyze website analytics including number of hits, length of stay, and overall effectiveness; advise on improvement opportunities.
• Coordinate product, event, or content email marketing campaigns including copy, scheduling, testing, and database management.
• Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice.
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehen...