Digital Marketing Specialist

Job Description: Google Ads Specialist (Digital Marketing)

Position Overview:

We are seeking a results-driven Google Ads Specialist to plan, execute, optimize, and scale paid search and display campaigns across Google Ads. The ideal candidate will have strong analytical skills, hands-on experience managing advertising budgets, and a proven track record of driving high-quality leads, conversions, and return on ad spend (ROAS).

 Key ResponsibilitiesCampaign Strategy & Management:

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing.
  
• Conduct keyword research and audience analysis to identify growth opportunities.
  
• Develop campaign structures aligned with business goals and customer journeys.
  
• Manage daily campaign operations, in...