Digital Marketing Specialist

Summary of This Role

Plan, coordinate, and optimize digital marketing strategies to generate traffic, leads, and conversions, ensuring alignment with business objectives and maximizing return on investment.

Essential Functions

Execute digital marketing strategies aligned with business objectives.

Propose continuous improvements based on data and trends.

Coordinate social media, paid media, CRM, email, and website, ensuring the correct implementation of business and product objectives.

• Campaign Management

Coordinate campaigns across digital channels such as: Meta, Ads, Google, email marketing, SEO, and SEM

Oversee the correct implementation of campaigns and content scheduling

• Content Management

Coordinate content creation for social media, blog, email, and website

Ensure brand consistency and messaging across all channels

• Analysis and Reporting