Digital Marketing Specialist

Summary

Seeking an experienced full-time digital marketing lead to work in both paid and organic marketing. Our company, Iron Self Storage, owns and operates 30 self-storage facilities across the US, and relies heavily on marketing to drive new customer acquisition.

Responsibilities

On the Google Ads/PPC side:

• Creating search campaigns and ad content
• Managing and adjusting bidding and keywords
• Creating and tracking key conversion events

On the SEO side:

• Building backlinks for our website (both purchasing links and reaching out to online publications)
• Optimizing on-page content and keywords
• Management of our Google Business Profiles

Qualifications:

• 3+ years of Google Ads
• 3+ years of Google Analytics experience
• 3+ years of Search Engine Optimization background
• Expertise in building backlinks
• Expertise in keyword research
• ...