Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist who can manage and scale paid advertising campaigns for our ERP Software services business.
Onsite - Faisalabad Based
Responsibilities:
Plan, create, and manage Google Ads (Search, Display, YouTube)
Manage and optimize Facebook & Instagram Ads
Generate high-quality leads for ERP / SaaS services
Perform keyword research and competitor analysis
Optimize landing pages for better conversions
Manage remarketing campaigns
Track ROI, CPL, and campaign performance
Provide weekly performance reports
Suggest strategies to improve conversions and reduce ad costs
Requirements:
Proven experience running ads for ERP, SaaS, or B2B services
Strong understanding of conversion tracking & analytics
Experience with Meta Business Manager & Google Ads Manager
Ability to generate qualified leads (not just traffic)
Creative mindset with strong analytical skills
Bonus Skills:
Experience in i...