Digital Marketing Specialist - Ghana - Industry

Michael Page

Permanent Accra, Greater Accra Region Business Operations Specialists

Posted:

February 26, 2026

Location:

Accra, Greater Accra Region, Ghana

Job Description

Reporting to the Business Development Director and in close coordination with the Group Marketing team, you will contribute to defining and executing the digital marketing strategy to increase brand awareness, generate leads, and strengthen customer engagement.

 Key Responsibilities:
Implement and execute the local digital marketing strategy in alignment with Group objectives.
Plan, manage, and optimize multichannel campaigns (social media, email marketing, SEO/SEM, paid media, content marketing).
Create, adapt, and optimize content (articles, posts, visuals, videos) for different audiences.
Monitor and analyze campaign performance, provide insights, and optimize ROI.
Conduct market research and competitive analysis to identify trends and opportunities.
Collaborate with sales, communications, and customer support teams to ensure consistent messaging and coordinated campaigns.
Support the organization and promotio...
                

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Job Overview

Job Type: Permanent

Location: Accra, Ghana

Posted: February 26, 2026

Deadline: April 07, 2026