Digital Marketing Specialist | GoHighLevel Focused

The Digital Marketing Specialist leads the development and execution of digital marketing strategies with a primary focus on driving student enrollment and retention. This role manages paid and organic campaigns, oversees funnels and automation systems, and leverages AI-driven tools to enhance engagement and conversion performance. The ideal candidate brings strong experience in performance marketing, enrollment-focused outreach, and CRM-based lead nurturing.

• Plan, launch, and optimize paid and organic digital marketing campaigns.
• Conduct audience research, refine targeting, and manage campaign performance.
• Execute A/B tests and adjust messaging, creative, and strategy based on results.

• Manage Meta Ads and Google Ads campaigns from setup through optimization.
• Implement retargeting and scaling strategies to increase ROI.