Digital Marketing Specialist

Job Description

Digital Marketing Specialist plans, executes, and optimizes online marketing campaigns to grow brand visibility, traffic, and conversions. The role manages SEO, paid ads, social media, email marketing, analytics, and content strategies, using data-driven insights to improve ROI, customer engagement, and sustainable business growth across diverse platforms and evolving digital ecosystems.

Key Responsibilities

• Plan and execute integrated digital marketing campaigns globally
• Manage SEO, SEM, and paid advertising strategies effectively
• Optimize website content for traffic, rankings, conversions growth
• Analyze campaign performance using analytics tools regularly insights
• Plan social media calendars and audience engagement activities
• Coordinate email marketing campaigns and automation workflows efficiently
• Collaborate with designers, writers, and sales teams closely
• Monitor bud...