Digital Marketing Specialist

Job description:

As the Digital Marketing Manager, you will lead and manage the overall marketing strategy for Skillston Institute. You will be responsible for building strong brand identities, driving admissions and business growth, and ensuring alignment with organizational objectives.

Key Responsibilities

A) Brand Development & Marketing Collateral

• Design and oversee all print and digital marketing materials, including brochures, prospectuses, flyers, and ads.
• Establish a unique and consistent brand identity across all ventures.

B) Digital Marketing & Online Presence

• Plan, execute, and monitor digital campaigns (SEO, SEM, social media, email, display advertising).
• Manage websites and digital content (including ticketing, booking, and admissions platforms) in collaboration with third parties.
• Conduct regular SEO and social media audits to ensure best practices and continuous optimization.