Digital Marketing Specialist

Protecmedia develops and provides cloud-based software and services for news and media companies, helping them manage newsroom operations, advertising, subscriptions, and audience analytics to support their digital transformation and profitability. Their solutions include digital asset management, multi-channel content creation, audience segmentation, and tools to boost revenue from both digital and traditional sources 

Responsibilities & Functions: 

• Outbound lead generation
• Campaign Governance & Design: Define the methodological and measurement framework for campaigns (objectives, hypotheses, A/B and multivariate experimental design), advise on mix and budget allocation; day-to-day tactical execution falls to the team/agencies. 

• Research-led Content Frameworks: Develop content guidelines and standards based on audience/market research; coordinate perception and brand lift studies (no operational copywriting).&n...