Digital Marketing Specialist

Responsibilities

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.


• Develop, manage, and optimize PPC campaigns (e.g., Google Ads, Bing Ads, social media ads).


• Create engaging content for websites, blogs, and social media platforms.


• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


• Identify trends and insights and optimize spend and performance based on data.


• Collaborate with internal teams to create landing pages and optimize user experience.


• Utilize strong analytical ability to evaluate customer experience across multiple channels and touchpoints.


• Conduct market research and analyze competitors and digital trends.


• Stay up-to-date with the latest digital marketing best practices, tools, and technologies.