Digital Marketing Specialist

The Role
You will be responsible for :

• Plan and launch comprehensive digital marketing campaigns across platforms like Meta (Facebook, Instagram), Google, YouTube, and LinkedIn, focusing on lead generation, brand awareness, and recruitment.
• Design and implement retargeting and remarketing funnels to nurture prospects throughout the marketing journey.
• Oversee lead generation, tracking, and allocation to optimize sales outcomes.
• Monitor and analyze key performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
• Strategically manage media budgets to maximize cost-efficiency and ROI.
• Track and report on KPIs, making data-driven adjustments and optimizations to campaigns.
• Work closely with content creators, designers, and developers to deliver integrated campaigns.
• Conduct in-depth market research to identify target audiences, trends, and best practices.
• Provide strategic ...