Digital Marketing Specialist

Key Responsibilities
* Develop and execute digital marketing strategies to generate qualified leads
* Manage SEO initiatives and improve organic performance
* Plan and optimize Google Ads campaigns
* Own HubSpot automation, workflows, and CRM management
* Build landing pages using HTML and CMS tools
* Manage WordPress website
* Analyze performance using analytics tools
* Create assets using Canva
* Collaborate with sales to align GTM efforts
* Propose marketing campaigns to SVP of Growth
* Manage and monitor campaign performance and report findings and recommendations to SVP of Growth
* Other tasks relevant to the role, as assigned by the Manager