Digital Marketing Specialist

About the role

As a key member of BYD Argentina, you will play an important role working with local and global stakeholders in alignment with Marketing team and in coordination with our dealer partners to develop exciting online activities which build BYD brand awareness and sales performance in the market. Responsible for the development of the content & social media strategy, providing the initial basis for CRM / Lead Management set up you will build and deliver the full plan, leveraging with the marketing activities to achieve engaging and exciting content.

Key objectives and responsibilities:

• Secure the organic social media strategy, extending current social media activity beyond the centrally managed activities, optimizing our current channels and explore new ones.
• Advise our dealer partners on additional locally managed social media accounts to showcase BYD activities and activations and coordinate their actions to ensure cross-national consi...