Digital Marketing Specialist

TCL Sun Inc. is seeking a talented Digital Marketing Specialist to join our dynamic team. This full-time role will be responsible for developing and executing innovative digital marketing strategies that drive customer engagement and sales growth. As a key member of our marketing department, you will play a crucial part in achieving the company's strategic objectives.
Job Responsibilities:
Content Management & Publishing
Plan, schedule, and publish daily content (posts, stories, reels, videos) aligned with brand voice and marketing goals.
Write engaging captions (English Mainly/Tagalog mix) and optimize hashtags for maximum reach.
Monitor trends and adapt content strategies for TikTok/Reels/Shorts.
Community & Engagement
Respond to comments, DMs, and reviews to foster positive interactions.
Collaborate with influencers/KOLs for UGC and partnerships.
Advertising & Boosting
Execute self-managed ad campaigns (boosting, basic Meta/Google Ads).
Liaise with a...