Digital Marketing Specialist

Responsibilities The Digital Marketing Specialist will report to the Principal, Digital Channels & Customer Experience and will be a trusted partner who possess the insight, knowledge and experience to confidently move from strategy through to completion, bringing concepts to life. We are looking for an ambitious and proven individual to grow our online presence, increase digital adoption, and contribute to a meaningful customer experience. You will work closely with internal and external stakeholder to develop, implement, track and optimize our digital marketing communications across all digital channels. Major Responsibilities: Develop and execute channel implementation strategies, including content development, to optimize the channels (channels include but not limited to Website, Live Chat, Email, SMS, Knowledge Base, IVR, Call Centre, Social Media, Outbound Calls and Lettermail). Work with channel owners to identify opportunities and provide recommendations to improve customer exp...