Digital Marketing Specialist

The 
Digital Marketing Specialist
 is responsible for developing and executing effective social media strategies to enhance brand awareness, drive engagement, and support marketing campaigns across various digital platforms. This role ensures consistent brand messaging, monitors performance metrics, and collaborates with internal teams to deliver impactful online content.

Duties and responsibilities:

• Develop a comprehensive and creative social media strategy and create content timelines based on various campaigns.
• Manage and maintain daily social media operations (including Facebook, Instagram, and YouTube).
• Write engaging copy and captions; develop creative campaign ideas and slogans for social media content.
• Brainstorm & collaborate with designers to ensure all content is informative, creative, visually appealing, and aligned with brand identity.
• Monitor SEO performance and user engagement, and recommend content optimiza...