Digital Marketing Specialist

Our Digital Marketing Specialist will be responsible in managing paid campaigns, qualify leads, and create engaging social media content. This role requires a mix of performance marketing, creative execution, and lead management to support ongoing marketing campaigns and business growth.

RESPONSIBILITIES

• Set up, manage, and optimize Facebook ad campaigns (experience with Commo is a plus but not required)
• Plan, execute, and monitor Google Ads campaigns to drive qualified traffic and conversions
• Qualify inbound leads, assess lead quality, and ensure proper handoff or follow-up
• Manage and grow social media accounts across relevant platforms
• Create marketing visuals using graphic design tools (e.g., Canva, Adobe)
• Edit short-form and long-form marketing videos for ads and social media
• Develop and execute marketing campaigns aligned with business goals
• Track campaign performance and recommend improvements ba...