Digital Marketing Specialist

Job Qualifications

• Proactive and results-driven, 3+ years of experience in B2B/B2C digital marketing
• Experienced in running marketing campaigns across paid social, search engine marketing, and programmatic media buying.
• Excellent ad management skills on channels including Social Media (Facebook, LinkedIn Ads), Google Ads (Search, Display, YouTube), Google Analytics, and ABM platforms (DemandBase or similar)
• Experienced in designing and optimizing marketing campaigns to maximize performance and ROI. Proven experience in A/B testing: developing test and learn frameworks and driving conversion rates
• Graphic design skills; comfortable with using tools such as Figma, Adobe Creative Cloud, etc.

Job Responsibilities:

• Develop a multichannel digital media plan in support of marketing campaign initiatives, set up ads and tracking, optimise performance, and provide ongoing reporting on key results and actionable learning...