Digital Marketing Specialist

*ZigZag is looking for a Digital Marketing Specialist to join our team *

*Fixed Dayshift and Weekends Off

*Remote and Full-Time Role

*With Bonus

We are seeking a performance-driven Digital Marketing Specialist to own paid acquisition and coordinate broader marketing execution. This is an execution-focused role working directly with the Founder, who will provide strategic direction.

Your primary objective is to generate qualified project leads at a sustainable cost.

Responsibilities:

• Manage Google Ads (Search + Performance Max) and Meta Ads
• Conduct keyword research, negative keyword optimisation and budget management
• Set up and maintain GA4, Google Tag Manager and conversion tracking
• Track cost per qualified lead, booked consultations and ROI
• Brief and direct our designer on campaign creative requirements
• Build and manage email nurture and automation flows
• Coordinate...