Digital Marketing Specialist, SEA

Develop, publish, and edit information to attract potential customers to website.

Be the main driver of all activities behind website as the key tool for lead generation.

Secure a strong process of lead generation and conversion strategies through paid channels.

Increase Alfa Laval’s search engine rankings by creating and updating web pages and optimizing web content keywords and text.

Responsibility for tracking, analyze key digital metrics and drive traffic and improve user interaction based on analytics and customer feedback.

Act as a subject matter expert for CMS, MA and other digital tools for the wider organization.

Drive traffic and activities through various digital channels (including social media, blogs etc.).

Develop and maintain a content calendar.

Purpose and execute web or multi-media content production for our soc...