Digital Marketing Specialist

**Hiring Faculty / Unit: School of Continuing Studies / Dean’s Office** **Position Summary:** Reporting to the Director of Communication, the **Digital** **Marketing Specialist**is responsible for activities related to the planning, execution, and optimization of proactive, strategic, and data-informed marketing efforts in support of the School of Continuing Studies’ mission and objectives. **Primary Responsibilities:**Devise digital marketing campaigns that inform, engage, motivate and generate leads on multiple platforms (including Google, LinkedIn, Meta, and Reddit)Advanced degree or certification in digital marketing is preferred. Minimum 3-5 years of digital marketing experience Knowledge of evolving marketing industry trends and experience developing and implementing marketing strategies, plans, and campaigns is requiredProficiency in Google Analytics, Mailchimp, and other marketing toolsDemonstrated ease with data analytics and ability in strategy development, planning,...