Digital Marketing Specialist

Responsibility level:

This role is responsible for driving online exposure for the brand/product across various digital channels, enhancing digital capability, designing consumer experience strategy and data-driven marketing execution, and delivering increased awareness, customer acquisition, and engagement.

This role is also responsible for overseeing the creation and distribution of marketing content across multiple media channels.

The scope includes managing sales in online sales campaign, website performances, digital capability enhancement, online marketing strategy, data analytics, service planning/development and performance reporting, user experience optimization, and local initiatives.

Typical duties:

• Customer Experience enhancement across digital media channels

• Lead digital capability ramp-up and establishment to strengthen Customer Exper...