Digital Marketing Specialist

The Larson Group Peterbilt is looking for a Digital Marketing Specialist to join our team!

The Digital Marketing Specialist’s primary responsibility is to assist the marketing team in the implementation of all marketing activities by working to increase brand awareness, drive sales, and ultimately generate new business leads.This position will utilize technology in creative ways to best serve customers and TLG Department Managers effectively.



Responsibilities:


+ Successfully coordinate, produce, and execute digital marketing campaigns.

+ Work with internal departments in multiple regions on various marketing and branding initiatives.

+ Support the marketing department by measuring campaign results and providing reporting.

+ Utilize technology and creatively work with all levels of employees to identify effective and efficient ways to best serve customers’ (B2B/B2C) wide range of needs.

+ Engage and connect with cust...