Digital Marketing/Demand Generation Associate/Manager

Digital Marketing / Demand Generation Associate or Manager

Position Summary

Basis is seeking a
data-driven Digital Marketing / Demand Generation Associate or Manager
to own and scale our paid digital acquisition and SEO programs. This role is critical to revenue growth and will report to the Vice President of Marketing & Growth. The ideal candidate is a
hands-on digital marketer with deep expertise in paid advertising
, especially
Google Ads
, as well as paid social and display campaigns. They also bring strong
SEO experience
, including modern optimization for
AI-powered search and discovery
.

This role blends
strategy, execution, optimization, and analytics
, with direct accountability for traffic quality, pipeline generation, and ROI.
Core Focus Areas (in order of priority):

• Paid Digital Advertising & Demand Generation
• SEO & Organic / AI Search Optimization
• Conversion Rate Optimization & Fun...