Digital Media Manager

Key Responsibilities

• Strategize, plan, and publish engaging content across Facebook, Instagram, YouTube, LinkedIn, TikTok, and X (Twitter).
• Lead digital content creation — including videos, reels, graphics, and promotional campaigns.
• Oversee SEO, SEM, and paid campaigns across Meta, Google, YouTube, and other platforms.
• Track, analyze, and report performance metrics (reach, engagement, CTR, conversions) using Meta Business Suite, Google Analytics, and other digital tools.
• Ensure timely content delivery for project launches, site progress updates, and events.
• Manage website updates, digital assets, and ensure consistent branding across all channels.
• Coordinate digital lead generation efforts with CRM and Sales departments.
• Stay updated with the latest trends and algorithm changes across Meta, Google, LinkedIn, and YouTube.
• Prepare and share weekly performance reports with the Head of Department.
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