Digital Media Specialist

Key purpose of role

The role requires an analytical approach aimed at enhancing performance across our digital properties—both paid social media and brand platforms—through a critical evaluation of past performance to inform future strategies for digitally led campaigns and promotions. The role will work closely with both the digital creative teams and the digital product team and will be accountable for planning, executing, and evaluating digital media campaigns for both internal and client initiatives, as well as assessing the performance of our brand properties.

Key performance areas

Campaign implementation and execution:

• Set up, launch, and monitor digital media campaigns across all platforms (social, display, programmatic, audio), ensuring accurate tracking, targeting, and delivery.

Platform and campaign analytics:

• Generate platform performance reports using tools such as Google Analytics, SimilarWeb, and Looker Stu...