Digital Performance Analyst

**Job Description**



**Hybrid:** This role requires being on-site **3 days per week** .



**What you will do (Responsibilities):**



+ Lead the development, implementation, and monitoring of digital communication initiatives for Retail Marketing, ensuring alignment with the advertising agency and budget guidelines.

+ Build and manage the digital integration framework for Retail Marketing, leveraging current market tools and best practices.

+ Participate in the design and execution of action plans to improve sales conversion throughout the digital funnel (Lead Conversion).

+ Create, align, and optimize content for digital platforms, ensuring consistency with the central marketing and brand strategy.

+ Integrate product-level sales performance with regional performance metrics to optimize investments and identify opportunities for new technologies.

+ Support Regional Marketing Coordinators ...