Digital Performance Analyst
General MotorsJob Description
Job Description
Hybrid: This role requires being on-site 3 days per week.
What you will do (Responsibilities):
Lead the development, implementation, and monitoring of digital communication initiatives for Retail Marketing, ensuring alignment with the advertising agency and budget guidelines.
Build and manage the digital integration framework for Retail Marketing, leveraging current market tools and best practices.
Participate in the design and execution of action plans to improve sales conversion throughout the digital funnel (Lead Conversion).
Create, align, and optimize content for digital platforms, ensuring consistency with the central marketing and brand strategy.
Integrate product-level sales performance with regional performance metrics to optimize investments and identify opportunities for new technologies.
Support Regional Marketing Coordinato...
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