Digital Performance Analyst

Job Description

Hybrid: This role requires being on-site 3 days per week .

What you will do (Responsibilities):

• Lead the development, implementation, and monitoring of digital communication initiatives for Retail Marketing, ensuring alignment with the advertising agency and budget guidelines.
• Build and manage the digital integration framework for Retail Marketing, leveraging current market tools and best practices.
• Participate in the design and execution of action plans to improve sales conversion throughout the digital funnel (Lead Conversion).
• Create, align, and optimize content for digital platforms, ensuring consistency with the central marketing and brand strategy.
• Integrate product-level sales performance with regional performance metrics to optimize investments and identify opportunities for new technologies.
• Support Regional Marketing Coordinators by leading and advising on projects aimed at improving sal...